New Variety Development

At First Fresh we don't believe in standing still. That's probably why we are considered market leaders in research and development.

We've established that position by investing in R&D not just for our own sake, but in support of the New Zealand citrus industry as a whole.  Our research and development regime has seen us establish active trial sites on a number of commercial orchards, trialling new growing techniques, developing crop improvement programmes and tailoring new regimes and practices to suit local conditions.

We are working with others in the industry to introduce and develop new varieties of citrus that are suited to the Gisborne climate and present viable domestic and export marketing opportunities.