FIRST

The First brand is the companies oldest brand and remains the primary export brand. As the name and imagery implies the First brand symbolises Gisborne freshness and taste. It is used on all export product and is the 'go to' brand for the domestic market. First branded Prepacks offer the customer a well presented yet cost effective option for marketing fruit in the smaller ranges. PLU labels for all of the major crops are available

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GIZ’OS

The Giz’os brand was launched in 2003 and domestically it is exclusive to the Foodstuffs group. Over the last couple of years the brand has also been used on some export items including Persimmons, Satusma Mandarins and Kiwifruit particularly where some brand differentiation was required. The Giz’os name is a play on Gisborne and things round. The imagery with it’s quirky ‘sun-filled’ citrus character was designed specifically to appeal to children and portray a young, fun and effervescent take on the world of fresh fruit. Prepacks and PLU labelled loose fruit is available under the Giz’os label.

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U.B.T’s

Also known as “Ugly But Tasty” or U-beauties. This brand is specifically designed for Navel Oranges and Tangelos whose cosmetic appearance is “challenged”. The range only consists of prepacks in large pack sizes (2 & 3kg) so as not to clash with our premium brand offering. It consists of a branded plastic bag with carry handle. The brand has a small yet dedicated following in NZ supermarkets and has been proven to be a good avenue for fruit that has great taste but doesn’t look that great.

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