Industry News

Survey finds 70% of New Zealanders want to buy homegrown produce

Most Kiwis want to buy New Zealand fruit and vegetables and believe every item should carry a label showing country of origin, a survey has found.

The joint Horticulture New Zealand and Consumer NZ survey found 71 percent of New Zealanders wanted country of origin labelling on fresh, tinned and frozen fruit and vegies and 70 percent wanted to buy homegrown.

"Four out of five people buy fresh fruit and vegetables at least once a week, and most of them support mandatory country of origin labelling," Horticulture New Zealand chief executive Mike Chapman says.

Currently, New Zealand law does not require fruit and vegetables to be labelled with their country of origin, but a bill proposing changes is expected to have its first reading in April.