First Fresh News

First Fresh take silver award

First Fresh and our marketing-communications agency Tracta won a silver award at the New Zealand Direct Marketing Awards for our company's grower loyalty scheme campaign."Our Loyalty Recognition Agreement (LRA) is unique to the citrus industry and was developed to recognise the loyalty shown to us by our suppliers," said general manager Ian Albers.  "It offers real rewards and business benefits to make a positive difference to our suppliers' profitability."

The awards celebrate outstanding results for direct marketing campaigns across a wide range of industries and categories.  First Fresh and Tracta won the award in the business to business category.  "Our LRA campaign clearly demonstrated a very targeted approach to our citrus suppliers with great sucess and the judges obviously agreed."