Search ResultsAbout UsAbout Us Read more about "About Us"...Customer CommitmentOur Commitment to You Our commitment put very simply, is to deliver the best fruit and vegetables in the world. How do we do it? We focus on you. We recognise that our customers need to be confident that they are buying quality fruit and vegetables so that, in turn, consumers are buying with confidence. Naturally, we have robust procurement processes an industry leading packhouse and transport practises. But it is our Tree to Trolley philosophy that enables us to build relationships right acr... Read more about "Customer Commitment"...BrandingRead more about "Branding"... First GoldFirst Gold Kiwifruit First Fresh has led the development of a new variety of Gold Kiwifruit that is marketed under the First Gold brand. It was bred by a well-known Kiwifruit plant breeder and is characterised by its earliness and colour, making it an ideal variety to grow in Gisborne. First Gold has been marketed collaboratively with Zespri into a limited number of Asian markets where it has rated well in consumer trials. Further development and expansion into other markets is planned as the vo... Read more about "First Gold"...CareersCareers There are currently no positions available but please feel free to contact First Fresh if you think we need someone like you in our team. Read more about "Careers"...Location & Growing ConditionsLocation & Growing Conditions Located on the East Coast of New Zealand's North Island, Gisborne immediately springs to mind as the first city in the world to be touched by the rays of each new dawn. It's an honour that we treasure, but Gisborne is so much more than that. In terms of horticulture we boast some of the best growing conditions in the world. The soils of our fertile alluvial plains combine with a temperate climate to create premium growing conditions. It is Gisborne's warm summ... Read more about "Location & Growing Conditions"...The TeamThe Team At First Fresh we guarantee excellence right through the supply chain - that's our Tree to Trolley philosophy. First Fresh product managers are responsible for seeing individual crops through the entire marketing process, from procurement to packing to marketing. Each product manager is in expert in his field, knows their product inside out and has spent years developing and nurturing relationships right across the supply chain. For both growers and distributors this means dealing wi... Read more about "The Team"...First GoldFirst Gold Kiwifruit First Fresh has led the development of a new variety of Gold Kiwifruit that is marketed under the First Gold brand. It was bred by a well-known Kiwifruit plant breeder and is characterised by its earliness and colour, making it an ideal variety to grow in Gisborne. First Gold has been marketed collaboratively with Zespri into a limited number of Asian markets where it has rated well in consumer trials. Further development and expansion into other markets is planned as the vo... Read more about "First Gold"...HistoryA Family Business From the Ground Up Building things that last has long been in the Thorpe DNA, though the road that brought Gisborne’s iconic grower to First Fresh started out in a less than rural setting. Surprisingly Bill Thorpe, founder and Director of First Fresh, started his career waist deep in pantyhose working in the family business, Columbine Hosiery that has long been a household name. Fortuitously in the early 70’s Bills father retired from textiles and embarked on a large hortic... Read more about "History"...NewsRead more about "News"...
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Page 3 of 117 |
FRESH NEWS
First Fresh wins export award
The room was filled with excitement and celebration at the Napier Conference Centre as the winners of the 2018 ExportNZ ASB Hawke's Bay Export Awards were announced....
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1/13
First Fresh Ltd finalist in HB Export Awards
Three Gisborne companies have been named as finalists in the Export New Zealand ASB Hawke’s Bay Export Awards....
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2/13
Supreme freshie for second time
MATAWHERO fruit growers Clive and Amanda Lewis deservedly took out the supreme award at the third annual First Fresh “Freshies” awards recently with four wins out of five categories in which they were nominated....
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3/13
Market Gardeners Limited acquires shareholding in First Fresh NZ
Leading New Zealand supplier of fresh fruit and vegetables, Market Gardeners Limited, trading as MG Marketing (MG), and leading New Zealand Citrus Marketing company First Fresh NZ Limited (First Fresh), are pleased to announce that in late December 2017, MG acquired a 30% shareholding in First Fresh....
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4/13
First Fresh Persimmons
New Zealand’s first export of persimmons is set to leave for China after a 12 year effort to gain market access concluded successfully this week. Gisborne-based exporter First Fresh will send the trial shipment of Gisborne persimmon next month following approval from China’s quarantine authority AQSIQ....
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5/13
Red carpet flavour at annual Freshies
First Fresh held its second "Freshies" grower awards on Thursday 23rd February at the Dome Room and John and Irene Honey of Patutahi won the Supreme Award - The Freshies Trophy....
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6/13
Gisborne tops NZ's citrus production
A grower survey conducted by New Zealand Citrus Growers Incorporated has confirmed that Gisborne is the number one citrus growing region in the country — by a long way. The NZCGI “snapshot” survey indicates there are 330 citrus growers in New Zealand with more than a million citrus trees and......
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7/13
First Fresh take silver award
First Fresh and our marketing-communications agency Tracta won a silver award at the New Zealand Direct Marketing Awards for our company's grower loyalty scheme campaign."Our Loyalty Recognition Agreement (LRA) is unique to the citrus industry and was developed to recognise the loyalty shown to us by our suppliers," said general......
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8/13
Law changes for use of Organophosphate insecticides
LEMON, LIME, GRAPEFRUIT AND TANGELO GROWERS...
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9/13
First Fresh NZGAP Group Scheme
A number of our growers have already taken up the opportunity to become members of the First Fresh Group Scheme for NZGAP. ...
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10/13
First Fresh Management Calendar and Checklist
Access our latest Citrus Fruit Size - Management Calendar and Checklist...
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11/13
First Fresh Weather Station
You can view the “First Fresh” weather station on line by using the following link:...
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12/13
First Fresh Citrus Crop Protection Programme
Hot off the press is the 2014/15 copy of the First Fresh - Citrus Crop Protection Progamme....
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13/13
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