First Gold Kiwifruit

First Fresh has led the development of a new variety of Gold Kiwifruit that is marketed under the First Gold brand. It was bred by a well-known Kiwifruit plant breeder and is characterised by its earliness and colour, making it an ideal variety to grow in Gisborne.

First Gold has been marketed collaboratively with Zespri into a limited number of Asian markets where it has rated well in consumer trials. Further development and expansion into other markets is planned as the volume increases. First Gold is also marketed in Australia and New Zealand.