OrangesBelieved to be the most commonly grown tree in the world, Oranges are the worlds favourite fruit and at First Fresh we just can't get enough of them! Gisborne is NZ’s largest supplier of Oranges with 85% of the national crop grown in this sun-kissed region. Supply is divided between Navel and Valencias. Navels Generally speaking Navels are the earliest maturing variety of the orange family. These large, sweet, seedless fruit are perfect for eating. Easy to peel, easily parted segments, firm flesh with just the right amount of juice. Navels account for around 75% of the total oranges produced in Gisborne. Please contact the Navel Orange Product Manager for further information. ValenciaBeing a late bloomer, Valencia Oranges are a popular variety when Navel is out of season. With ample deliciously sweet juice a large proportion of the Valencia crop is sold to juice companies. Please contact the Valencia Product Manager for further information.
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FRESH NEWS
Orange harvest in catch-up mode
THE district’s navel orange season is running well behind due to the impact of wet and cooler weather during the run-up to harvest....
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1/13
First Fresh Persimmons
New Zealand’s first export of persimmons is set to leave for China after a 12 year effort to gain market access concluded successfully this week. Gisborne-based exporter First Fresh will send the trial shipment of Gisborne persimmon next month following approval from China’s quarantine authority AQSIQ....
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2/13
Red carpet flavour at annual Freshies
First Fresh held its second "Freshies" grower awards on Thursday 23rd February at the Dome Room and John and Irene Honey of Patutahi won the Supreme Award - The Freshies Trophy....
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3/13
Gisborne Encore Mandarins - make summer sweet
ADVERTORIAL: While other citrus has come and gone by the time you’ve got your togs out and are hitting the beach, Gisborne Encore Mandarins are just coming into their own....
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4/13
Gisborne tops NZ's citrus production
A grower survey conducted by New Zealand Citrus Growers Incorporated has confirmed that Gisborne is the number one citrus growing region in the country — by a long way. The NZCGI “snapshot” survey indicates there are 330 citrus growers in New Zealand with more than a million citrus trees and......
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5/13
First Fresh take silver award
First Fresh and our marketing-communications agency Tracta won a silver award at the New Zealand Direct Marketing Awards for our company's grower loyalty scheme campaign."Our Loyalty Recognition Agreement (LRA) is unique to the citrus industry and was developed to recognise the loyalty shown to us by our suppliers," said general......
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6/13
Law changes for use of Organophosphate insecticides
LEMON, LIME, GRAPEFRUIT AND TANGELO GROWERS...
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7/13
First Fresh NZGAP Group Scheme
A number of our growers have already taken up the opportunity to become members of the First Fresh Group Scheme for NZGAP. ...
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9/13
First Fresh Management Calendar and Checklist
Access our latest Citrus Fruit Size - Management Calendar and Checklist...
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10/13
First Fresh Weather Station
You can view the “First Fresh” weather station on line by using the following link:...
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11/13
First Fresh Citrus Crop Protection Programme
Hot off the press is the 2014/15 copy of the First Fresh - Citrus Crop Protection Progamme....
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12/13
The Bill Thorpe and First Fresh Scholarship
First Fresh chairman Bill Thorpe (pictured here with wife Margaret) announced that he and the company are offering an annual $5000 scholarship for horticulture study, open to First Fresh supplying growers and their families. “After more than 40 years in the industry and nearing retirement I want to give something......
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13/13
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Navel Oranges
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Valencia Oranges
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