Established in 1989, the First brand is oldest brand in the First Fresh stable and remains our primary export brand - reserved for the very best produce we supply.
As the name and imagery suggests, the First brand symbolises Gisborne’s premium freshness and taste - the “go-to” brand for those looking for the very best in their fresh produce.
The First brand is used on all export product and is our premium brand for the New Zealand domestic market. PLU labels for all of our major crops are available including:
Orange harvest in catch-up mode THE district’s navel orange season is running well behind due to the impact of wet and cooler weather during the run-up to harvest.... read more > 1/13
First Fresh Persimmons New Zealand’s first export of persimmons is set to leave for China after a 12 year effort to gain market access concluded successfully this week. Gisborne-based exporter First Fresh will send the trial shipment of Gisborne persimmon next month following approval from China’s quarantine authority AQSIQ.... read more > 2/13
Red carpet flavour at annual Freshies First Fresh held its second "Freshies" grower awards on Thursday 23rd February at the Dome Room and John and Irene Honey of Patutahi won the Supreme Award - The Freshies Trophy.... read more > 3/13
Gisborne Encore Mandarins - make summer sweet ADVERTORIAL: While other citrus has come and gone by the time you’ve got your togs out and are hitting the beach, Gisborne Encore Mandarins are just coming into their own.... read more > 4/13
Gisborne tops NZ's citrus production A grower survey conducted by New Zealand Citrus Growers Incorporated has confirmed that Gisborne is the number one citrus growing region in the country — by a long way. The NZCGI “snapshot” survey indicates there are 330 citrus growers in New Zealand with more than a million citrus trees and...... read more > 5/13
First Fresh take silver award First Fresh and our marketing-communications agency Tracta won a silver award at the New Zealand Direct Marketing Awards for our company's grower loyalty scheme campaign."Our Loyalty Recognition Agreement (LRA) is unique to the citrus industry and was developed to recognise the loyalty shown to us by our suppliers," said general...... read more > 6/13
Law changes for use of Organophosphate insecticides LEMON, LIME, GRAPEFRUIT AND TANGELO GROWERS... read more > 7/13
Recipe of the month Ingredients... read more > 8/13
First Fresh NZGAP Group Scheme A number of our growers have already taken up the opportunity to become members of the First Fresh Group Scheme for NZGAP. ... read more > 9/13
First Fresh Management Calendar and Checklist Access our latest Citrus Fruit Size - Management Calendar and Checklist... read more > 10/13
First Fresh Weather Station You can view the “First Fresh” weather station on line by using the following link:... read more > 11/13
First Fresh Citrus Crop Protection Programme Hot off the press is the 2014/15 copy of the First Fresh - Citrus Crop Protection Progamme.... read more > 12/13
The Bill Thorpe and First Fresh Scholarship First Fresh chairman Bill Thorpe (pictured here with wife Margaret) announced that he and the company are offering an annual $5000 scholarship for horticulture study, open to First Fresh supplying growers and their families. “After more than 40 years in the industry and nearing retirement I want to give something...... read more > 13/13