Established in 1989,  the First brand is oldest brand in the First Fresh stable and remains our primary export brand - reserved for the very best produce we supply.

As the name and imagery suggests, the First brand symbolises Gisborne’s premium freshness and taste - the “go-to” brand for those looking for the very best in their fresh produce.

The First brand is used on all export product and is our premium brand for the New Zealand domestic market. PLU labels for all of our major crops are available including: