National Distribution

First Fresh is New Zealand’s largest citrus supplier to the domestic market. We distribute our fine produce throughout New Zealand and have cemented an enviable market share by delivering the goods and supporting our distributors with cut through brands - First and Gizo's.

Export Markets

Taking Gisborne citrus to the world has long been the passion of our team. The quality of the produce supplied by our growers has enabled us to fly the flag for Gisborne produce and has seen us build export relationships in a wide range of countries. It's nice to think that everyday, somewhere in Japan (or the UK, the USA, Malaysia, Indonesia, Canada, or Australia!!) - someone is enjoying a little slice of Gisborne.

FRESH NEWS

‘Statesman of the industry’ Gisborne’s Bill Thorpe and wife Margaret with the Bledisloe Cup, the top accolade presented at the Horticulture New Zealand annual conference in Hamilton last night. Mr Thorpe received the trophy in recognition of 40 years of “meritorious” service to the industry.... read more >

1/17

Citrus crop quality leaves a sweet taste The quality of lemons, mandarins and oranges coming off Gisborne trees in the annual citrus harvest has been “very good”, says First Fresh managing director Ian Albers.... read more >

2/17

Hunter a highlight of Freshies awards It was almost standing room only on Thursday at Matawhero Winery as Te Karaka citrus growers Murray and Wendy Burgess were crowned supreme winners at the annual First Fresh Freshies grower awards.... read more >

3/17

First Fresh & Bill Thorpe scholar named Dylan Hall, who intends to embark on an agri-business career, is the inaugural recipient of the First Fresh and Bill Thorpe scholarship.... read more >

4/17

First Fresh wins export award The room was filled with excitement and celebration at the Napier Conference Centre as the winners of the 2018 ExportNZ ASB Hawke's Bay Export Awards were announced.... read more >

5/17

First Fresh Ltd finalist in HB Export Awards Three Gisborne companies have been named as finalists in the Export New Zealand ASB Hawke’s Bay Export Awards.... read more >

6/17

Supreme freshie for second time MATAWHERO fruit growers Clive and Amanda Lewis deservedly took out the supreme award at the third annual First Fresh “Freshies” awards recently with four wins out of five categories in which they were nominated.... read more >

7/17

Market Gardeners Limited acquires shareholding in First Fresh NZ Leading New Zealand supplier of fresh fruit and vegetables, Market Gardeners Limited, trading as MG Marketing (MG), and leading New Zealand Citrus Marketing company First Fresh NZ Limited (First Fresh), are pleased to announce that in late December 2017, MG acquired a 30% shareholding in First Fresh.... read more >

8/17

First Fresh Persimmons New Zealand’s first export of persimmons is set to leave for China after a 12 year effort to gain market access concluded successfully this week. Gisborne-based exporter First Fresh will send the trial shipment of Gisborne persimmon next month following approval from China’s quarantine authority AQSIQ.... read more >

9/17

Red carpet flavour at annual Freshies First Fresh held its second "Freshies" grower awards on Thursday 23rd February at the Dome Room and John and Irene Honey of Patutahi won the Supreme Award - The Freshies Trophy.... read more >

10/17

First Fresh take silver award First Fresh and our marketing-communications agency Tracta won a silver award at the New Zealand Direct Marketing Awards for our company's grower loyalty scheme campaign."Our Loyalty Recognition Agreement (LRA) is unique to the citrus industry and was developed to recognise the loyalty shown to us by our suppliers," said general...... read more >

11/17

Law changes for use of Organophosphate insecticides LEMON, LIME, GRAPEFRUIT AND TANGELO GROWERS... read more >

12/17

Recipe of the month Summer and ice cream go together like … well, summer and ice cream. Add Encore Mandarins into the mix and you’ve got the recipe for a delicious hot day treat. This Rippled Mandarin Curd Ice Cream is delicious with a capital D, so give it a go, you don’t even...... read more >

13/17

First Fresh NZGAP Group Scheme A number of our growers have already taken up the opportunity to become members of the First Fresh Group Scheme for NZGAP. ... read more >

14/17

First Fresh Management Calendar and Checklist Access our latest Citrus Fruit Size - Management Calendar and Checklist... read more >

15/17

First Fresh Weather Station You can view the “First Fresh” weather station on line by using the following link:... read more >

16/17

Good persimmon season with increased exports to US One of New Zealand's leading persimmon exporters is expecting a good increase in volumes this season, due to additional plantings and existing growers increasing their acreage.... read more >

17/17