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First

First Established in 1989,  the First brand is oldest brand in the First Fresh stable and remains our primary export brand - reserved for the very best produce we supply. As the name and imagery suggests, the First brand symbolises Gisborne’s premium freshness and taste - the “go-to” brand for those looking for the very best in their fresh produce. The First brand is used on all export product and is our premium brand for the New Zealand domestic market. PLU labels for all of our major...

Gizos

Giz’Os The Giz’Os brand was launched by First Fresh in 2003. The imagery, with it’s quirky ‘sun-filled’ citrus character, was designed specifically to appeal to children and portray a young, fun and effervescent take on the world of fresh fruit. To meet the varying needs of the modern family, there is a range of Prepacked and PLU labelled loose fruit available under the Giz’Os label, including: Persimmons Satsuma Kiwifruit Oranges Mandarins Tangelos Limes...

Fresh Products

Limes

Limes Valued for the acidity of its juice and floral aroma of its flesh, Limes are the constant companion of every adventurous home cook and cocktail maker. Little known fact... Normally harvested when dark to pale green, a yellow lime signifies full maturity and maximum juice content. Lime trees flower several times over the course of the season and are also harvested over the entire year although at First Fresh the main crop is picked from May to September. Please contact the  Limes Product M...

Lemons

Lemons Lemons are sought after for both culinary and non-culinary purposes through out the world. Boasting a distinctively sour taste, the juice, pulp and zest are mainly used in cooking and baking - it's a staple in dishes from one end of the globe to the other. Lemons are the perfect mutli-tasker. Because they flower several times a season, Lemons can have several crops of different ages growing all at once  and can be harvested several times in the course of the season.  In Gisborne First...

Tangelos

Tangelos Easy to peel, high on flavour and juice content, Tangelos are king in Gisborne. First Fresh Seminole Tangelos were introduced to NZ in the 1950’s and most of New Zealand's crop is grown right here.  Please contact the Tangelo Product Manager David Stevenson for further information.

Oranges

Oranges Believed to be the most commonly grown tree in the world, Oranges are the worlds favourite fruit and at First Fresh we just can't get enough of them! Gisborne is NZ’s largest supplier of Oranges with 85% of the national crop grown in this sun-kissed region. Supply is divided between Navel and Valencias. Navels Generally speaking Navels are the earliest maturing variety of the orange family. These large, sweet, seedless fruit are perfect for eating. Easy to peel, easily parted segments...

Mandarins

Mandarins Considered symbols of abundance and good fortune, believed to have traditional medicinal properties and famous for their sweet deliciousness, Mandarins are loved world over.   Satsuma Mandarins Satsuma Mandarins originated in Japan but are the major export Mandarins grown in New Zealand. Seedless and easy peel they're the perfect fruit for those on the run. First Fresh Satsuma’s have a broad maturity time so we can service the market with a long and reliable supply of top quality fr...

Persimmons

Persimmons Enjoy their delicate sweet flavour. Persimmons are delicious fresh, dried, raw or cooked. More vitamin A (eyesight) than any other fruit. More vitamin C (general good health) than a pear. Almost as much potassium (nerves) as a banana. As much fructose (energy) as grapes. While globally this is a burgeoning market, Gisborne is well suited to growing Persimmons and enjoys an early market window satisfying eager Persimmon consumers.  First Fresh Markets approximately 50% of New Zealand'...